The Effect of Destination Image and Social Influence on Visiting Intentions and Visiting Decisions at Museum

The purpose of this study was to analyze and prove the effect destination image social influence on visiting intentions decisions visitors Mulawarman museum in Kutai Kartanegara Regency. This used 120 respondents a survey method with sample Regency Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from (Primary Data) then tabulated tested using statistical methods. collected research tools (questionnaires). Based results analysis discussion, it can be concluded that has significant visitors. So better destination, higher intention visit. Social no visitors' level, decision visit high or low level does not affect Intention visit,